E-Commerce Guide to Help SMBs this Black Friday 2016
For most of the SMBs, the Black Friday Weekend is a difficult sales holiday because of the challenge of competing against the larger e-commerce players. This is because SMBs just cannot afford to sustain price cuts and deals that their competitors are able to afford. SMBs are still able to participate in the Black Friday Weekend even with the present challenges. There are strategies that the SMB can use to make sure that they are noticeable during the Black Friday Weekend. Here we will help you with some of those strategies to ensure that you are successful during this weekend.
The email strategy is the first thing that you should optimize. Marketing through the email is one of the most effective tools at the moment as it is a primary channel for lead generation. The customers will be able to count down to the weekend if you send out emails in advance before the sales begin. If you are able to personalize these emails, the better it will be for you. There is targeted email marketing that ensures the personalization of emails. For you to efficiently target the emails, you will need to observe the behavior and the purchase history of the customers to gather useful information.
The other strategy you could use is spreading the sales over a longer period of time. You will benefit from this as an SMB because there will be customer awareness to the event and this will create excitement. This will also shield the company from sudden rush orders over a short period of time that the company is not able to fulfill on time. You must consider selling through online marketplaces. The largest percentage of the retail market is owned by the online marketplaces and if you sell on this platforms, you are going to get higher level of sales. Once you start selling on these platforms, you will earn more trust and credibility from your customers especially if you are a less known SMB.
You should be proud to be small even though you are striving to grow. Mass production that the larger companies are more famous for, the customers are slowly backing down from them. Customers are now currently into exclusive products and niche items and that is one of the strengths of the SMB. You must also ensure that your site is responsive across all the devices. The customer is not only buying on their mobile devices but also researching the product before buying it. From the product images to the checkout, the site should be more responsive. For the SMB to stay competitive, it is advisable that you focus on m-commerce as it takes center stage this Black Friday Weekend.
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